Head of Freelance Marketing, Lorraine Davidson, was delighted to receive an Award from Emerald Literati Network, with co-author Dr Heather Skinner of University of Glamorgan, for a paper which was published in an International Market Research Journal. The paper, entitled ‘I spy ...

Client: Bartec Auto ID Ltd is a market-leading supplier of radio frequency systems, specialising in tyre pressure monitoring tools and systems which have been widely adopted in major car production plants and the automotive aftermarket. Brief: To assist with PR activities to r...

Client: Provider of sustainable energy advice. Brief: To gain insights from home occupiers of their attitudes to energy efficiency and interest in sustainable home improvements, prior to launch of Government’s Green Deal initiative. Approach: Four focus groups reflecting di...

If you have a particular interest in research analysis and interpretation, or are evaluating technologies for qualitative research, you may find this academic paper useful. It appeared in Qualitative Market Research: An International Journal and compares use of the software...

Client: Boxclever Total Waste Management specialises in the treatment and management of industrial and commercial waste streams, including recycling and recovery, providing compliant storage and container solutions for on-site use. Brief: To develop a differentiated brand iden...

It may seem obvious to say that every business, however small, should take time to identify its marketplace, its customer types and what benefits these customers are looking for. However, you’d be surprised how few businesses really do this thoroughly. Research really is a fun...

Client: University based in Yorkshire Brief: To obtain feedback from different segments of the business community on their engagement with management courses and to identify their future needs. Approach: Face to face and telephone interviews. Solution: Feedback fed into a gene...

Client: Leading Waste Management Company, based in North of England Brief: To investigate market opportunities for recycling of various material-types with regional businesses. Approach: Desk research supported by interviews with key industry players. Solution: Research report...

In a changing marketplace, it is important for companies to ensure that what they perceive to be their Unique Selling Point or Proposition (USP) is still relevant and that their marketing activity is reinforcing the correct message. Getting the USP right will help with product po...

In the midst of challenging economic conditions, when organisations of all sizes are having to think about every last pound of their marketing budget, using an independent Chartered Marketer can provide an effective way of ensuring that you still adhere to your marketing plan, by...