Freelance Marketing | UK Market Intelligence & Competitor Activity

UK & Overseas Market Information

A typical report would include:

Market size
Competitor information
Industry trends
PESTLE factors (political, economic, socio-cultural, technological, legal & environmental)
SWOT (strengths, weaknesses, opportunities and threats)
Market forecasts

We employ a variety of research techniques, dependent upon the nature of the project. With a strategic focus, we can help your business to develop new markets and to identify new customer groups and therefore to increase sales. We have undertaken projects for new entrants to the UK market, as well as UK companies looking to export overseas.

By combining robust desk research with insights from industry experts (Customer Insight), supported by decades of commercial experience, we help you to review your market and your current positioning, with the potential to discover new B2B or B2C markets.

An internal marketing audit, to build on existing market knowledge, is followed by thorough analysis of external industry & competitor data, all to your specific brief.

We consult a wide variety of secondary sources, from industry and market reports, to trade and media articles, brochures, websites & social media channel analysis, publicly available market studies and company accounts, amongst others.

This is then supplemented and cross-checked through interviews with customers and industry experts (Customer Insight), to help you to assess your current competitive position and marketing strategy, whilst providing direction in setting future goals. The result is a totally customised strategic report.

Let's discuss how we can add value to your market intelligence and help your business grow.

Competitor Activity

In order to develop, or even review, your own Unique Selling Point and seek to differentiate your product/service, you need to understand what your competitors do well and how you compare.

As part of our market analysis, Freelance Marketing provides an overview of the competitive environment to highlight potential opportunities and areas of improvement. We can also help to monitor competitive activity on an ongoing basis.

Sources may include, amongst others:

analysis of company reports
analysis of financial data
a thorough assessment of competitor products/services across channels
media/trade activity
exhibition & conference insights service.

Do you know how you compare to your competitors and what you could do better?

Contact us to discuss how we can help you to re-evaluate your competitive position.

Freelance Marketing has both researched and written an extensive number of reports for AMA Research, and previously Key Note, with forecasts widely quoted across the relevant industry sectors.

Areas of expertise are diverse and span nearly 30 years of experience. These include electric vehicles & charging infrastructure, waste, recycling & environment, housebuilding & construction, building contracting, heating, ventilation & air conditioning (HVAC), builders & plumbers' merchants, retail development, underfloor heating, bathrooms & kitchens, PODS, window coverings, household textiles, timber & joinery, horticultural & garden and food & beverages.