Every project has its own unique brief and particular research requirements. However, we have outlined, from our experience, some of the typical considerations in gathering strategic market information. This involves working closely with clients to review findings, as the p...

Traditional marketing terminology has focused upon ‘business to consumer’ and ‘business to business’, primarily with different approaches. However, isn’t it fair to say that many of these boundaries are blurring, with greater crossover in the tactics, techniques and toolkits used...

A new video has been created to provide initial guidance to smaller businesses and start ups who are considering  obtaining customer feedback, potentially using their own in-house resources.  It covers key areas to consider, such as prime objectives, target audience, s...

This month Lorraine was invited to speak to business and marketing students at Newcastle University, calling upon her experience within the market research industry.The lecture provided an overview of qualitative research techniques which aim to peel back the layers, to reveal th...

Here are 6 potentially low cost ideas to refresh the impact of your marketing communications: Use your silent salesmen - include a topline summary of relevant products or services on every customer communication – footers of emails and letterheads, business cards, websit...

  Even without a sizeable marketing budget at your disposal, it is still possible to breathe fresh life into your marketing by utilising your existing resources to seek out a novel angle. Sometimes this can be at your fingertips, it’s just a case of taking the time to r...

Are you thinking of developing new products or services, but are not sure where to start? Here are some tips to help you to establish systems to generate, screen and test out ideas. New ideas don't always come naturally. They may be the result of following a systematic process, ...

If you have a particular interest in research analysis and interpretation, or are evaluating technologies for qualitative research, you may find this academic paper useful. It appeared in Qualitative Market Research: An International Journal and compares use of the software...

It may seem obvious to say that every business, however small, should take time to identify its marketplace, its customer types and what benefits these customers are looking for. However, you’d be surprised how few businesses really do this thoroughly. Research really is a fun...

In a changing marketplace, it is important for companies to ensure that what they perceive to be their Unique Selling Point or Proposition (USP) is still relevant and that their marketing activity is reinforcing the correct message. Getting the USP right will help with product po...