A clear strategy and well-informed marketing plan are essential to direct and focus marketing activities. Freelance Marketing can help to develop your strategic marketing plan, based upon up-to-date market & competitor information, supported by invaluable first-hand customer feedback.
The process typically includes:
- Undertaking a Marketing Audit – to identify where your business is positioned now, in its chosen markets and to gather existing internal information.
- Utilising Market Research – undertaken to your brief and budget. ( Market Intelligence and Customer Insight )
- Setting SMART Objectives – to pinpoint where you want your business to be in the future with specific, measurable, achievable, relevant & time-bound goals that your teams can implement.
- Developing a Strategic Marketing Plan –Strategies may include:
- Market penetration e.g. sell more products to existing customers and find new customers in that market.
- Market development e.g. identify new sector opportunities or explore export markets.
- New product/service development e.g. develop other products/services to sell to the existing network or diversify into completely new markets.
Outsourced Project Management
If team resources are an issue in getting some projects up and running on time, assistance can also be provided to deliver specific pieces of work, acting as an outsourced project manager. A customised solution within your agreed budget and time frame. This may include, for example:
- Interviewing clients for case studies.
- Writing creative briefs to work with your existing agency or helping to identify new creative contacts.
Freelance Marketing offers an experienced and flexible solution when you need an additional resource.
We'd love to discuss how we can help you with your marketing strategy and planning.