Lorraine Davidson Freelance Marketing Lorraine Davidson, is a Chartered Marketer and Fellow of the Chartered Institute of Marketing. She established UK based consultancy, Freelance Marketing Ltd, in 1998 and has successfully contributed to measurable business growth by delivering hundreds of projects involving strategic market intelligence, customer insight & marketing planning.

All assignments are led personally by Lorraine who, if required, can draw on a network of specialist associates for larger projects. This ensures optimum use of your time and budget.

Find out how using a professional marketer on a flexible basis can add value, 15 Reasons To Use An Experienced Freelance Marketer

Despite years of experience in research and marketing, both consumer and business to business, it is still important to keep abreast of developments in the industry and to continue to innovate:

Chartered Marketer status requires continuing professional development. Lorraine was awarded Fellowship status of the Chartered Institute of Marketing (CIM). Read more about Chartered Status here
Read an award winning paper co-authored in an International Market Research Journal. A ward winning paper
Business School Prize for Best Overall Performance in ‘Developing Themes in Marketing’. Business School Prize

To discuss how we can support your business growth within the UK, please contact us for a no-obligation discussion. We would love to hear from you.

Lorraine Davidson, Chartered Marketer, Fellow of The Chartered Institute of Marketing, MSc Marketing, DipMRS, DipM

Focus on marketing

‘I began my career in consumer marketing with Northern Foods and some of its market leading subsidiaries. I then moved to business to business marketing in the construction sector, with Perstorp Warerite, a UK subsidiary of a Swedish multi-national, where I was dealing with distributors, fabricators and architects.'

Through this varied experience, I gained an all-round, 360 degree perspective of marketing. As a member of international marketing teams, I worked on everything from new product development, research & strategy, to turning the theory into reality by developing and delivering marketing communications.

When I set up Freelance Marketing, I had an opportunity to build a business from the ground upwards, which has given me an appreciation of the challenges faced by smaller businesses. When clients say they need help with ‘marketing,’ I ask them to define what they really mean. Often they list ‘brochures’, ‘advertising’ and ‘PR’, the promotional and communications side of marketing. However, effective marketing communications require clear direction and that relies on market knowledge.

Where Freelance Marketing adds real value to your marketing activity is by helping you to strip right back to basics and question what makes your company different from the rest – its ‘Unique Selling Point’ or USP. We also help you assess whether your proposed strategy reflects the needs of each customer segment, and identify potential new customer groups.

A 360 degree approach which can help make your marketing more effective'.

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Focus on marketing