Head of Freelance Marketing, Lorraine Davidson, was delighted to receive an Award from Emerald Literati Network, with co-author Dr Heather Skinner of University of Glamorgan, for a paper which was published in an International Market Research Journal.

The paper, entitled ‘I spy with my little eye: A comparison of manual versus computer-aided analysis of data gathered by projective techniques’, was published in Qualitative Market Research: An International Journal (Vol 13, No4, 2010) and went on to win the Journal’s 2011 Highly Commended Award.

The award winning papers are chosen following consultation amongst the journal’s Editorial Team, many of whom are eminent academics or managers. Emerald said that the paper had been selected as “it was one of the most impressive pieces of work the team has seen throughout 2010".

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