It is no secret that activity in the UK construction market has been constrained in recent times - not least in the housing sector. The cost-of-living crisis and its impact on shrinking consumer disposable incomes has highlighted market vulnerabilities, whilst demonstrating how i...

Would you like an objective trend analysis of an industry trade fair, exhibition or conference? We know your time is precious and taking a couple of days out of your schedule to attend trade events may just not be possible. UK or overseas. However, we can provide a detailed su...

It's that time of the year when Chartered Marketer status is reviewed by The Chartered Institute of Marketing and certificates issued to marketing practitioners, based on proof of activity throughout the year. It represents a commitment to lifelong learning and cont...

Gathering strategic market information can be similar to planning a major journey. Not only is it useful to have an idea of your ideal destination and direction of travel, but it also helps to know which station you are starting out from. Then, regularly checking that you are on ...

Every project has its own unique brief and particular research requirements. However, we have outlined, from our experience, some of the typical considerations in gathering strategic market information. This involves working closely with clients to review findings, as the p...

The start of a new year can act as a catalyst to check that marketing plans are still on track. That also includes reviewing gaps in market information/knowledge, as well as recent industry and competitor activity. From experience, formalising this process facilitates internal di...

As someone who enjoys a bit of hiking, this image resonates with me. How often are we faced with a choice of paths to take and, as much as you think you know where you are going, the trip can still be full of surprising twists and turns, some harder to navigate than others. Th...

Inspiration for new product or service ideas can come from many sources, not just internal teams or customer feedback programmes. Depending upon the industry and sector, overseas markets are likely to be at different stages of maturity and can also represent useful reference poin...

The pandemic has forced many businesses to improve, or even create, a digital presence, in order to reach a wider audience. This has removed barriers to trading within confined geographical areas, or even with the same type of customers, with increased opportunities to trade...

There have been clear seismic shifts in purchasing behaviour over the past year, due to Covid. How might these developments impact longer term on society, the types of products people choose to buy and how businesses opt to market their products? Here are our key take-outs on ...