It can be a really useful exercise to take the time to gather some basic information on your marketplace. This can help to provide a greater understanding of where you sit in a competitive context and can also direct future planning.

If you don't have an in-house marketing team that can do this for you, especially if you are a smaller business, or just starting out, then this video outlines some potential sources of information for you to consider and ways to keep it updated. 

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