Lorraine Davidson has been awarded a Master of Science in Marketing, with distinction, at a ceremony which took place at The University of Glamorgan, December 2008. The achievement follows a part-time distance learning course and dissertation on a market research related theme. Lorraine also won the Business School Prize for Best Overall Performance in Developing Themes in Marketing. She adds: “In today’s competitive environment it is critical for marketers to keep abreast of developments in their discipline; you should never stop learning or be afraid to try out new ideas, no matter how long your experience in marketing”.